1/2 the fat and 33% fewer calories than regular ice cream. No sugar added (Not a low calorie food. See nutrition facts for sugar and calorie content.). No sugar added - 3.5 g fat, 100 calories per serving. Regular Ice Cream - 8 g fat, 150 calories per serving. Sweetened with nutritive and nonnutritive sweeteners. www.puritydairies.com. Purity - the name says it all. The highest commitment to quality, the finest ingredients and the richest flavors; you wouldn't expect anything less from a name like Purity. Since 1925 Purity Dairies has been dedicated to producing the highest quality dairy products around. It's pure wholesome goodness. The Purity Goodness: All products bearing the Purity Dairies name are unconditionally guaranteed for quality form the date of purchase until consumed - or your money back. That's the Purity guarantee. Always has been. Always will be. Sweet, creamy and delicious vanilla ice cream with only half the fat and 33% fewer calories than regular ice cream. It's a delicious treat that's a natural favorite. Questions or comments? Call 1-800-395-7004. A tradition of excellence from our family to yours.